Donkey Dan

Donkey Dan is the brand-facing voice of Mega Donkey.

Posts under this byline cover micro-influencer campaign management, ROI measurement, and brand safety — written for marketing managers, decision-makers, and finance teams who need operational efficiency and measurable returns instead of vanity metrics.

Donkey Dan is a collaborative voice for the Mega Donkey team. Every post under this byline is edited and fact-checked by Dr Brent Coker, Senior Lecturer of Marketing at the University of Melbourne, before publication.

If you’re a brand thinking about scaling micro-influencer programs without losing your weekends to spreadsheets and DMs, Dan’s posts are written for you.