Influencer marketing with a brain

Run large scale influencer campaigns with ease — with real ROI insights .

Mega Donkey helps brands run multiple influencer campaigns at scale, using the best Aussie Influencers, with deep insights to really understand your ROI.

  • Find verified Australian micro-influencers with detailed performance stats
  • Advanced campaign metrics for transparent ROI
  • Intelligence built in (not a bolt on)
  • Shopify plugin for seamless integration
  • Register without a credit card. No lock-in. Unlimited AI use.

Free to start · No credit card required · Built for Australian campaigns

Why campaigns get messy

Influencer marketing gets harder
every time you add another creator.

A campaign with three creators is manageable. A campaign with thirty is a different problem entirely. Suddenly your team is tracking briefs, rates, products, content drafts, revisions, discount codes, post links, payments, and results across too many places.

01 /07

The spreadsheet becomes the campaign

Creator names, rates, deliverables, product choices, shipping status, approval notes, content links, payment status, and performance metrics all end up in one fragile sheet.

Mega Donkey replaces this with

A live campaign workflow where every creator, task, post, product, payment, and report stays connected.

02 /07

Outreach slows everything down

Cold DMs and emails take too long. Replies are inconsistent. Negotiations drag. By the time creators are confirmed, the campaign has already lost momentum.

Mega Donkey replaces this with

Campaigns creators can apply to, plus search-and-invite tools when you want to handpick specific influencers.

03 /07

Creator fit is hard to judge quickly

When you are reviewing lots of creators, follower count is not enough. You need to understand audience fit, reliability, engagement, content quality, and brand safety before you commit spend.

Mega Donkey replaces this with

Creator profiles, verification signals, trust indicators, safety checks, and performance information in the campaign workflow.

04 /07

Approvals disappear into DMs

Drafts arrive in one channel, feedback sits in another, and no one knows which content is approved, awaiting revision, or ready to publish.

Mega Donkey replaces this with

A structured content review hub for submissions, feedback, revisions, approvals, and campaign records.

05 /07

Product seeding becomes a logistics problem

When products are involved, the campaign can quickly turn into a fulfilment exercise: variants, shipping, tracking, late deliveries, silent creators, and disconnected Shopify orders.

Mega Donkey replaces this with

Product and shipping workflows designed to keep creator management and fulfilment connected.

06 /07

Payments create risk and admin

Pay too early and the brand carries the risk. Pay too late and creators lose trust. Manual payments add another layer of tracking.

Mega Donkey replaces this with

Escrow-style payments that can be released after approved campaign work is completed.

07 /07

Reporting does not prove enough

Screenshots and post links do not give you enough visibility to compare creators, explain spend, or decide what to do next.

Mega Donkey replaces this with

Campaign and creator-level reporting, with Shopify discount-code and attribution workflows where available.

Every one of these problems has a structural solution. See how Mega Donkey fixes the workflow
The better way to run creator campaigns

One workflow for every influencer, post, product, payment, and result.

Mega Donkey gives brands the infrastructure to run influencer campaigns with many creators at once. Whether your campaign uses micro-influencers, mid-tier creators, larger influencers, or a mix, the workflow stays the same: brief, recruit, verify, approve, ship, pay, and report from one place.

Brief
Recruit
Verify
Approve
Publish
Pay
Report

This is not just creator discovery. It is campaign operations.

How it works

From campaign idea to live influencer posts in one workflow.

01

Build the brief

Answer a few campaign questions and Mega Donkey helps turn your idea into a clear creator brief: deliverables, key messages, content requirements, hashtags, tone, deadlines, and disclosure instructions.

02

Recruit creators

Post your campaign so creators can apply, or search and invite creators yourself. Build a shortlist based on fit, category, platform, audience, and performance signals.

03

Review and verify fit

Review creator profiles, trust signals, verification information, brand-safety checks, and past performance before accepting creators into the campaign.

04

Manage products and approvals

For product campaigns, keep product requirements and shipping status connected to the campaign. Creators submit drafts inside Mega Donkey so your team can approve, request revisions, and track decisions.

05

Pay and report

Use escrow-style payments so funds release after approved work is completed. Once posts go live, track campaign output, creator performance, and Shopify attribution signals where available.

Campaign strategies

Use the right creator mix for the job.

Mega Donkey is built for influencer campaigns with many moving parts. Use it to manage micro-influencers, mid-tier creators, larger influencers, or a mix — without changing your workflow every time the campaign changes.

Multi-creator launch campaigns

Blanket TikTok and Instagram with creator content around a product launch, campaign moment, seasonal sale, or new collection.

Micro-influencer campaigns

Work with many smaller creators when you want more community-level reach, more content variation, and less dependence on one expensive post.

Mixed-tier campaigns

Combine a few larger creators with a wider layer of smaller creators to balance reach, trust, content volume, and risk.

Product seeding campaigns

Send products to selected creators while keeping applications, product choices, shipping status, content submissions, and follow-ups connected.

Shopify performance campaigns

Use discount codes and attribution workflows where available to connect creator activity with sales signals.

The power of many creators

One big post can help. Many creator posts can create momentum.

Some campaigns need a large creator. Others need reach across many smaller communities. Mega Donkey gives your team the workflow to manage many influencers at once, so you are not forced to choose campaign strategy based on admin capacity.

Best when you need

One or two larger creators

  • A recognisable name
  • Bigger single-post reach
  • A hero partnership
  • Fewer creator relationships to manage
  • A simpler creative approval path
Best when you need

Mixed creator campaign

  • Reach from larger creators
  • Trust and content volume from smaller creators
  • A wider campaign footprint
  • A more balanced risk profile
  • Better learning across creator segments

When the coordination problem is solved, brands can use more flexible creator strategies. The numbers below show why a campaign of fifty smaller creators routinely outperforms a single macro post at the same total spend — the case for the "many creators" play, backed by peer-reviewed research.

The Blanket Campaign

Fifty Micro-Influencers

Same budget
$10,000
Cost per creator
$200 × 50
Pieces of branded content produced
50
Audiences reached
50 tight, trusted communities
Average engagement rate
6%–10% 1
Estimated total engagements 2
~20,000
Cost per engagement 2
~$0.50
Peer-reviewed ROI advantage 3
3× higher
Risk profile
One flop out of fifty barely moves the dial.
Where the smart money is going 4
Share of US influencer spend on small creators rose 11% (2021–2024)

Single big voice

One Macro-Influencer

Same budget
$10,000
Cost per creator
$10,000 × 1
Pieces of branded content produced
1
Audiences reached
1 large, weakly-connected audience
Average engagement rate
Under 1.2% 1
Estimated total engagements 2
~6,000
Cost per engagement 2
~$1.67
Peer-reviewed ROI advantage 3
Baseline
Risk profile
One creative, one shot. If it flops, the campaign flops.
Where the smart money is going 4
Share of US influencer spend on macro fell 10% (2021–2024)

At $200 per creator, a 50-influencer Blanket Campaign produces 50 pieces of branded content instead of one and reaches an estimated 3× the engagements of a single macro post at the same total spend. Peer-reviewed research in Journal of Marketing (Beichert et al., 2024, analysing 1.88 million purchases) found that low-followership influencers substantially outperform high-followership influencers across three ROI metrics — quantified by the same authors in MIT Sloan Management Review as roughly 3× higher ROI for nano- and micro-influencers. The ratio holds at $100, $150, or $300 per creator.

This is exactly what Mega Donkey is built for.

Run a Blanket Campaign with 50+ verified micro-influencers in the time it takes to negotiate one macro deal.

Platform capabilities

The tools that make large influencer campaigns manageable.

Every feature exists to remove a specific campaign bottleneck.

AI Brief Builder generating a campaign brief

AI Brief Builder

Create a campaign-ready brief without starting from a blank page. Answer five strategic questions and Mega Donkey structures deliverables, content requirements, hashtag suggestions, tone, deadlines, and posting instructions. Need tweaks? Chat with the AI to refine.

  • Brief generation in under 2 minutes
  • Pre-filled hashtags, tone, specs — zero clarification emails
  • Conversational refinement — chat to adjust
  • Reusable across multiple campaigns

Pain removed

Slow setup, unclear briefs, repeated clarification questions, and misaligned content.

Mega Donkey creator applications and discovery view

Creator Applications & Discovery

Stop chasing creators across DMs and email. Post a campaign and let verified creators apply, or search and invite influencers yourself. Build a shortlist based on campaign fit, category, platform, audience, and performance signals — not cold outreach guesswork.

  • Creators apply to live campaigns
  • Search and invite for handpicked influencers
  • Filter by category, platform, and audience
  • Most live campaigns receive 3-5x more applications than slots

Pain removed

Cold outreach, scattered replies, manual shortlists, and slow creator recruitment.

Creator profile showing Trust Score, badges, and Safety Check findings

Trust Score, Badges & Safety Check AI

$1.8 billion is lost to influencer fraud annually. Mega Donkey's multi-factor Trust Score (0-100) and 17+ badge categories signal who is real before you spend a dollar. Safety Check AI silently scans for scandals, legal issues, and brand risks — with severity, source, and confidence on every finding.

  • Transparent scoring across 5 weighted factors
  • Performance tiers: Starter → Rising → Established → Premium
  • Silent Safety Check — creators never see the screening
  • Severity indicators with source links and confidence scores

Pain removed

Follower-count guesswork, fraud risk, brand-safety uncertainty, and manual vetting.

Shopify product workflow connected to a Mega Donkey campaign

Shopify-Ready Product Workflows

For Shopify brands, keep product workflows, creator selections, shipping status, discount codes, and attribution signals connected to the campaign. Product seeding stops being a separate spreadsheet — it lives inside the same workflow as briefs, approvals, and reporting.

  • Connect creator selections to Shopify products
  • Track shipping status alongside content status
  • Generate per-creator discount codes
  • Attribution signals connect creator activity with sales

Pain removed

Wrong variants, missing tracking, late deliveries, fulfilment confusion, and disconnected campaign records.

Content Review Hub showing creator submissions awaiting approval

Content Review Hub

Chasing content across DMs, email, and WhatsApp. Feedback lost in threads. Revisions with no end in sight. The Content Review Hub centralises everything — structured feedback using preset categories, a 48-hour revision deadline, and a platform-wide one-revision limit that protects everyone's time.

  • One-revision limit protects everyone's time
  • 48-hour deadline for creator revisions
  • Structured feedback categories for clarity
  • Full revision history and audit trail

Pain removed

Lost feedback, endless DM threads, unclear revision status, and slow approvals.

Escrow-style payment dashboard inside Mega Donkey

Escrow-Style Payments

Pay too early and the brand carries the risk. Pay too late and creators lose trust. Mega Donkey holds funds in Stripe escrow from the moment a creator is accepted and only releases them after approved campaign work is completed.

  • Funds held in Stripe escrow at acceptance
  • Release on your approval of completed work
  • Refund to brand on no-show or unmet brief
  • No manual payment tracking or chasing

Pain removed

Creator ghosting risk, manual payment tracking, and unclear payment expectations.

Campaign and creator-level reporting dashboard

Campaign & Creator-Level Reporting

Track what ran, who posted, what content was approved, and how creators performed — without screenshots. For Shopify clients, discount-code attribution connects creator activity with sales signals so reporting compares creators and proves ROI in the same view.

  • Live campaign and per-creator performance
  • Approved content, published posts, and engagement in one view
  • Shopify discount-code attribution where available
  • Exportable for stakeholder reporting

Pain removed

Screenshot reporting, unclear ROI conversations, and difficulty comparing creators.

See how Mega Donkey measures influencer marketing ROI
Choose Your Workflow

DIY is slow. Agencies are opaque. Discovery tools are not enough.

DIY
Spreadsheets + DMs
You, alone, in a tab graveyard.
01 Best for
Tiny campaigns
02 Creator mix
Limited by your team's capacity
03 Creator recruitment
Manual outreach
04 Campaign management
Spreadsheet-heavy
05 Product workflows
Manual
06 Content approvals
DMs and email
07 Payments
Manual and risky
08 Reporting
Screenshots and spreadsheets
09 Scale
Breaks as creator count grows
AGENCY
Traditional Agency
Retainers, account managers, markups.
01 Best for
Outsourced management
02 Creator mix
Limited by agency pool
03 Creator recruitment
Agency-led
04 Campaign management
Account manager-led
05 Product workflows
Usually hidden from view
06 Content approvals
Agency-mediated
07 Payments
Agency-controlled
08 Reporting
Post-campaign report
09 Scale
Expensive at scale
DATABASE
Creator database tool
Find creators. Then manage everything yourself.
01 Best for
Finding creators
02 Creator mix
You still manage the work
03 Creator recruitment
Search, then manual outreach
04 Campaign management
Often still manual
05 Product workflows
Usually separate
06 Content approvals
Varies by platform
07 Payments
Varies by platform
08 Reporting
Platform-dependent
09 Scale
Still needs human ops
OUR WAY
MEGA DONKEY
Multi-creator campaign workflow
Briefs, approvals, payments, and reporting in one place.
01 Best for
Running multi-creator campaigns
02 Creator mix
Micro, mid-tier, larger creators, or a mix
03 Creator recruitment
Creators apply, or you invite
04 Campaign management
One workflow for briefs, approvals, payments, and reporting
05 Product workflows
Shopify-ready workflows where available
06 Content approvals
Central review hub
07 Payments
Escrow-style workflow
08 Reporting
Campaign and creator-level reporting
09 Scale
Built for many creators
Start your free brand account

We've run influencer campaigns the agency way (Wear Cape, 2019–2025). We built Mega Donkey because we got tired of charging for the parts that should've been automated.

TRUST IS THE PRODUCT

Your money is protected. Always.

Escrow, verification, and Australian compliance aren't features — they're the foundation everything else is built on.

Escrow Protection

Funds are held by Stripe until you see the results. If a creator no-shows or the work isn't right, your money never leaves your account.

Powered by Stripe

Bank-grade payment security. Every dollar moves through the same infrastructure trusted by millions of businesses worldwide.

Australian Owned

Built in Melbourne, for Australian brands. Local support, local payments, local timezone. Every campaign runs under Australian consumer law.

Every creator is AI-verified. Every payment is escrow-protected. Every campaign runs under Australian consumer law.

EARLY RESULTS

Built with Australian brands.
Results coming soon.

We're working directly with Australian brands to run campaigns, refine the platform, and document what's working. Real results from real campaigns are landing here as they complete.

PRICING

Start free. Scale when ready. No surprises.

No annual lock-ins. No data export fees. No per-transaction levies. Every plan includes AI Brief Builder, Safety Checks, and verified creators.

Starter

$0

/month

15% platform fee
Most Popular

Growth

$79

/month

12% platform fee

Scale

$199

/month

10% platform fee
Free plan forever No credit card required Fees decrease as you scale Cancel anytime

QUESTIONS

The questions every brand asks before signing up.

No. Mega Donkey supports influencer campaigns with different creator types, including micro-influencers, mid-tier creators, larger influencers, and mixed creator campaigns. The platform is especially useful when you want to work with many creators at once, because that is where manual campaign management usually breaks.

Because micro-influencer campaigns become much more practical when the coordination problem is solved. Managing 30, 50, or 100 smaller creators manually is painful. Mega Donkey gives brands the workflow to run those campaigns without rebuilding everything in spreadsheets and DMs.

Yes. The workflow can support larger creators too. The key value is not the follower tier — it is the ability to manage the campaign process clearly across briefs, applications, approvals, shipping, payments, and reporting.

Yes. A brand might use a few larger creators for reach, then add a wider group of smaller creators for content volume, audience pockets, and social proof. Mega Donkey helps manage that mixed campaign from one place.

Every creator on Mega Donkey is AI-verified for follower count, engagement rate, and authenticity before they can apply to anything. Most live campaigns receive 3–5x more applications than slots, so you're picking from a shortlist, not scraping the bottom.

They can't. Funds are held in Stripe escrow from the moment you accept their application. Creators are only paid after they publish content that you've approved. If they no-show, the money returns to your account.

An agency charges retainers and markups on top of creator fees. We charge a flat platform fee and pass 100% of the creator payment through to the creator. You also keep direct visibility into every campaign — there's no account manager between you and the work.

Most platforms are databases — you find creators, then go and manage everything yourself. Mega Donkey runs the entire campaign end-to-end: brief, applications, payment, approvals, publishing, and reporting. We're built for blanket campaigns at scale, not one-off bookings.

You can request one revision before approving. If the revised content still doesn't meet the brief, you're not obliged to approve it — our resolution centre is designed for happy outcomes.

No. Plans are month-to-month (or annual for a discount). There are no per-transaction fees, no data export fees, and no AI "token costs". Cancel any time.

Mega Donkey is built in Melbourne for the Australian market. Payments are in AUD, every creator is AU-verified with Australian followers, campaigns run under Australian consumer law, and disclosure requirements align with AANA guidelines.
Built for Australian brands

Your competitors are already running multi-creator campaigns. Are you?

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Verified Australian creators Escrow-protected payments Cancel any time